Home iOS Apple is now utilizing TikTok, with influencer movies for iPhone 12 mini

Apple is now utilizing TikTok, with influencer movies for iPhone 12 mini

Apple is now utilizing TikTok, greater than six months after creating an official account for the corporate on the short-form video platform.

It has apparently commissioned promotional movies from present TikTok influencers …

We famous the empty account again in April.

At the moment some customers have observed that there’s a brand new verified profile of Apple on TikTok, which can point out that the corporate has plans to share some content material there.

The account (@apple) is comparatively new and it has solely 1312 followers by the point of writing this text. There’s no biography, movies, or something apart from the verification badge, which legitimates that it’s an official account.

That modified final week, with the addition of four videos – every of them selling the compact dimension of the iPhone 12 mini. All use the identical digicam trickery to make giant objects shrink, with the ultimate trick being to shrink the iPhone 12 Professional all the way down to the iPhone 12 mini.

The movies are by Zach King, Kevin B Parry, Julian Bass, and Jessica Wang. Their follower counts vary from simply over 800k to only over 50 million. As for Apple’s account, it now has 376k followers and an identical variety of likes.

The outgoing White Home administration tried to ban TikTok within the US earlier than authorized challenges put a cease to that. Following Trump’s election loss, it’s possible that the motion in opposition to the video app will likely be allowed to quietly fade away.

TikTok now has new competitors, as Snapchat launched Spotlight, with a $1M day by day fund to attempt to lure TikTok creators to its platform.

FTC: We use earnings incomes auto affiliate hyperlinks. More.

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