Apple gadgets made up many of the smartphone activations in December 2020, although the entire variety of activations had been down 20% in comparison with 2019, in keeping with information from Flurry Analytics.
Again in December, Flurry reported that 9 out of the highest 10 smartphones activated on Christmas Day had been iPhones. Nonetheless, the info analytics agency famous additionally that activations had been down 23% year-over-year throughout that vacation.
The corporate on Thursday launched information for the whole month of December, and it depicts an analogous lower from the 12 months prior. Shopper buying habits seems constant year-over-year: activations elevated in December, peaked on Christmas Day, and remained excessive by means of New 12 months’s Day. Nonetheless, the entire variety of activations had been down 20% in comparison with December 2019.
The remainder of the highest 10 was comprised by three extra iPhone fashions: the iPhone SE, iPhone 11 Professional Max, and iPhone 8 Plus. Two Android gadgets, the LG Stylo 6 and Samsung Galaxy A11, broke the highest 10. They got here in eighth and tenth place, respectively.
Much like Christmas Day, the iPhone 12 mini failed to interrupt the highest 10. In accordance with Flurry, the system got here in twenty fifth. The analytics agency believes that the scale and value of the iPhone SE cannibalized curiosity within the iPhone 12 mini.
In accordance with the info, Apple captured 46% of all smartphone activations within the month of December. Samsung got here in second with 27%, and LG clocked in at third place with 9%.
“As we predicted shortly after Thanksgiving, this 12 months’s vacation smartphone activations are down year-over-year possible because of the pandemic,” Flurry Analytics wrote.
Flurry collects information from its analytics APIs, that are utilized in a couple of million apps.