- Digital camera lens firm Zeiss has teamed up with Vivo.
- The Vivo X60 collection will carry Zeiss branding on the again.
- It’s unclear how this partnership impacts HMD World.
Nokia pushed the significance of cell digicam lenses in a giant manner because of its long-running partnership with Zeiss, providing top quality cell digicam optics. This tie-up prolonged to HMD World, with the likes of the Nokia 9 PureView and Nokia 8.3 providing this branding.
Now, the German optics producer has tied up with a brand new smartphone maker in Vivo, because the Chinese language cell model revealed that the upcoming Vivo X60 collection will carry Zeiss branding. Take a look at the photographs under.
A tiny machine-translated line of textual content within the first picture means that Zeiss will probably be supplying digicam lenses for the brand new telephones. The corporate beforehand labored with HMD World on software program for Nokia-branded smartphones as effectively, so this can be a risk too.
We’re additionally questioning whether or not that is an unique partnership, as it could be a significant flip of occasions if HMD loses Zeiss as a accomplice for its smartphones. The German optics firm has been related to the Nokia identify for the reason that mid-2000s, with a brief break earlier than teaming up with HMD World again in 2017.
We’ve requested Vivo and Zeiss about what to anticipate from the partnership and whether or not it’s an unique deal, and we’ll replace the article if/when the corporations get again to us. Both manner, the Vivo X60 collection is wanting like a reasonably good proposition to date, additionally packing a brand-new Exynos 1080 processor and improved digicam stability.
The Chinese language OEM will possible reveal extra particulars relating to the Zeiss partnership on December 17, whereas the Vivo X60 collection launch takes place on December 29. So we gained’t have to attend too lengthy to search out out extra data anyway.