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Enrollment for diminished 15% Apple App Retailer fee begins


The App Retailer Small Enterprise Program permits builders who earn lower than $1 million per yr to pay solely 15% of gross sales to Apple, and enrollment has begun.

Apple has charged builders 30% of income on app gross sales and in-app purchases to function on the App Retailer, solely altering the proportion for subscription apps that saved customers subscribed for greater than a yr. Now Apple has modified its tips to allow builders who’re paid by Apple lower than $1 million per yr to pay solely 15% of the income.

Builders should meet these necessities to be part of the App Retailer Small Enterprise Program:

  • Current builders who made as much as 1 million USD in proceeds in 2020 for all their apps, in addition to builders new to the App Retailer, can qualify for this system and the diminished fee.
  • If a taking part developer surpasses the 1 million USD threshold, the usual fee fee will apply for the rest of the yr.
  • If a developer’s proceeds fall under the 1 million USD threshold in a future calendar yr, they’ll re-qualify for the 15% fee the yr after.
  • Builders should establish any Related Developer Accounts to find out proceeds eligibility.

The proportion change impacts at the least 98% of all builders on the App Retailer.

This transfer comes after strain from main builders and authorities inquiries questioning Apple’s monopoly place. The transfer proved well-liked amongst many builders, although some massive builders don’t consider the change to be sufficient to fulfill their points.

Apple highlights the steps to enroll:

  • Be an account holder within the Apple Developer Program
  • Evaluation and settle for the most recent Paid Apps settlement
  • If relevant, record all your related developer accounts

Builders who need to pay the diminished 15% in income can enroll as of Thursday to have the discount happen on January 1, 2021. So as to qualify for advantages by January 1, builders might want to full enrollment by December 18 at 10AM PST.


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