Home Reviews Flashback: not so bizarre automobile branded telephones - McLaren, Aston Martin, Ferrari...

Flashback: not so bizarre automobile branded telephones – McLaren, Aston Martin, Ferrari and Land Rover


We determined to take a slight detour from the bizarre telephones from sudden manufacturers sequence to give attention to car-branded telephones. These have been round for ages and are nonetheless comparatively fashionable.

For instance, OnePlus made a couple of McLaren version telephones, Samsung made an Aston Martin Galaxy Z Fold2, iQOO partnered with BMW and, after all, there are the Huawei Porsche Design (although PD is a design firm relatively than a automobile maker).

Siemens SX1 restricted editions

As we’ve coated beforehand, lengthy earlier than OnePlus happened there was the Siemens SX1, which was initially launched in 2003. In 2004 Siemens unveiled a McLaren restricted version (200 models), impressed by the McLaren MP4-19 Method 1 automobile that raced within the 2004 season.

Siemens SX1 McLaren Edition
Mille Miglia edition

Siemens SX1 McLaren Version • Mille Miglia version

There was one other restricted version particularly for the Bahrain 2004 GP, of which solely 50 models had been made (word: that race was gained by Ferrari driver Michael Schumacher, each McLaren automobiles retired with mechanical failures). Then got here two Mille Miglia restricted editions, named after the 1,000 mile endurance race held in Italy. The primary version comprised of 500 telephones, the second of 99.

Nokia 8800 Aston Martin Version

The 8000-series was Nokia’s premium lineup, which targeted extra on craftsmanship than expertise (for tech, there was the 9000 Communicators). In 2006, Finns and Brits got here collectively to announce the Nokia 8800 Aston Martin Version.

Nokia 8800 Aston Martin Edition
Nokia 8800 Aston Martin Edition
Nokia 8800 Aston Martin Edition

Nokia 8800 Aston Martin Version

The Aston Martin brand was laser etched into the cellphone’s chrome steel exterior. Like with the SX1, many of the precise branding got here from pre-loaded digital content material. For instance, one ringtone was a recording of the roaring V8 engine that powered the Aston Martin Vantage. Additionally, there was a display screen saver that includes the crystal starter button, which (we guess) you need to have pushed an Aston Martin to know what that’s.

The press launch additionally mentions {that a} “brief documentary movie” was pre-loaded, which will need to have stretched the 64 MB built-in storage to its restrict. Sure, megabytes, and there was no card slot. Once more, the 8800 was a cellphone you got due to its lovely brushed metallic exterior, not as a result of it did greater than a 3000-series Nokia.

Motorola RAZR maxx V6 Ferrari

The Motorola RAZR maxx V6 Ferrari Problem was launched in early 2007. Nicely, type of, it turned out that Ferrari had pre-sold all of the inventory out there, so that you couldn’t simply stroll right into a retailer and get one.

Motorola RAZR maxx V6 Ferrari
Motorola RAZR maxx V6 Ferrari

Motorola RAZR maxx V6 Ferrari

Not that it was costly – at $525/€500 it was solely barely costlier than the vanilla version. You recognize the drill by now, Motorola slapped a Ferrari brand on the cellphone and pre-loaded some Ferrari-themed photos and that was about it.

Land Rover S1

To this point we’ve seen relatively lazy makes an attempt at branding. Or maybe it’s simply that the manufacturers are incompatible – what does Motorola should do with Ferrari, anyway? Now, Sonim and Land Rover, that’s a pairing that has extra in frequent.

Just a few days after unveiling the rugged Sonim XP3 Enduro – rugged telephones are Sonim’s bread and butter – the corporate introduced a partnership with the automobile maker that can see the introduction of the Land Rover S1 and Land Rover S2 G4 in mid-2004.

The Land Rover S1 by Sonim
The Land Rover S1 by Sonim
The Land Rover S1 by Sonim
The Land Rover S1 by Sonim

The Land Rover S1 by Sonim

Land Rovers have a fame of succesful off-road automobiles and the smartphones would stay as much as that fame. The S1 was marketed because the world’s first IP67-rated GSM cellphone, which means it’s proof against dust and water. However the cellphone went effectively past an IP score.

It survived drops from 2m heights, spent half-hour underneath a meter of water and withstanded 400 kg of stress. It was additionally puncture resistant (examined at 75 kg/cm²), shock and vibration resistant and will function in a large ambient temperature window, going from -20 to +55°C (that’s -4 to 131°F).

Mainly, you’ll be able to drop it in a mud puddle, run it over with the automobile then choose it up and make a name. Even when that puddle was frozen. All of that was out there at simply £300 and got here with a 3 yr “unconditional assure”.

Right here is punishing demo video displaying simply how powerful the Land Rover S1 is:

On the following “Bizarre telephones”…

These are simply a few of the curios car-branded telephones we’ve seen through the years. We’ll put collectively one other installment like this one, however earlier than that we are going to return to the final “bizarre telephones from sudden manufacturers” format – there’s a Coca Cola cellphone to cowl, amongst different curiosities. However we’ll be again with extra car-related telephones quickly sufficient.


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