Indian smartphone model Lava, earlier at this time, on January 7, 2021, made an attention-grabbing announcement. The model has launched 4 new smartphones that may not solely be constructed to order – however can be upgraded mid-life a number of months after buy.
Now, I do know that for many of NextPit’s European and North American readers, Lava is a reasonably unknown, and dare I say, an irrelevant smartphone model from a faraway nation. I’m additionally conscious that the very first thing that popped up in your thoughts once you heard ‘customizable telephones’ is Fairphone. Whereas Lava’s method, prima facie, does look much like what Fairphone is attempting to do, they don’t work in the identical manner. I’ll clarify why that’s so within the latter a part of this text.
Proper now, let me inform you about all of the units that Lava Mobiles launched at this time. Whereas the corporate introduced 5 new smartphones, solely 4 of them could be personalized and upgraded. All 5 units occur to be entry-level smartphones priced under Rs 11,000 (120 EUR). To make issues simpler to grasp for the small variety of Indian readers on NextPit, listed here are the 5 fashions on supply.
Change your life as you need it to be. Do not cease there. Take motion.
Presenting myZ. The World’s First Customizable cellphone.
Design your cellphone in 66 distinctive methods, simply the best way you need it!
To know extra go to: https://t.co/pJrTBTllLr
— Lava Mobiles (@LavaMobile)
January 7, 2021
Lava Z1 – The most affordable of the lot, the Lava Z1 comes with simply 2GB RAM however lacks upgradability choices. That is additionally a very designed and made-in-India smartphone with a primary MediaTek Helio A20 chip, 16GB of storage, and a 5-inch show. This gadget is meant for people who find themselves upgrading from a characteristic cellphone to a smartphone for the primary time.
Value: Rs 5,499 (61 EUR)
Lava Z2 – Barely higher geared up when in comparison with the Lava Z1, the inventory model of the Z2 will get 2GB RAM, 32GB storage and 13+2 MP twin rear cameras and an 8MP selfie digicam. Nonetheless, customers can ‘improve’ the Z2 with larger storage and RAM inside one yr of buy.
Value: Rs 6,999 (71 EUR)
Lava Z4 and Z6: The Lava Z4 options the MediaTek Helio G35 chipset and comes with 4GB RAM and 64GB storage. It additionally will get triple cameras on the rear (13+5+2) and a 16MP entrance digicam. The Z6 is principally the identical cellphone – however with 6GB of RAM.
Lava Z4: Rs 8,999 (EUR 100)
Lava Z6: Rs 9,999 (EUR 111)
The Lava Z2, Z4 and Z6 could be upgraded with larger storage (as much as 128GB) and RAM (as much as 6GB) inside one yr of their buy.
Lava Z6: The fifth smartphone from the corporate is known as the Lava MyZ, which consumers can customise on Lava’s web site earlier than buy. Among the many issues that may be individually chosen on the Lava MyZ embody the RAM, storage, rear digicam, entrance digicam, and color choices. Like the opposite three telephones, the MyZ can be personalized after buy. The fully-loaded model of the Lava MyZ involves Rs 10,699 (EUR 118)
Launching Z2, Z4 and Z6 beginning at simply Rs 6,999/- designed particularly for the hundreds of thousands of Indians. Hurry up! Get yours now!
— Lava Mobiles (@LavaMobile)
January 7, 2021
Customizable, not modular
As outlined within the intro, there are vital variations in the best way Lava’s improve choices work when in comparison with what Fairphone is doing. For starters, Lava’s upgrades aren’t user-serviceable, and the components aren’t modular. You can not merely purchase order a component your self, open the cellphone up and do the improve yourselves. You will want to go to a Lava service centre to get this completed.
This method is comprehensible in a market like India, the place affordability is vital, and a product like Fairphone merely received’t promote due to the moderately poor value/efficiency equation. Whereas concern in regards to the atmosphere is a pleasant factor to have, it doesn’t trump the affordability consider rising markets.
Lava’s advertising and marketing has been clear on this facet whereby it quantifies how a lot cash a purchaser can save if all he wants from an upgraded gadget is larger storage or RAM. For such customers, it’s less expensive to improve from 4GB RAM to 6GB or from 64GB storage to 128GB on the identical cellphone than to purchase a brand new one simply for a similar tangible advantages.
It is usually too early to say if Lava’s method may have takers within the numerous, extremely aggressive Indian smartphones area. However it certain is a begin and opponents like Xiaomi, Realme and the likes will certainly take be aware.
For these of you studying this in India, you may order Lava’s ‘Made-to-Order’ gadget on Lava’s e-store beginning January 11, 2021. It’s also possible to purchase the telephones – with out customization – instantly from Amazon or offline shops.