Extra proof has emerged of Apple’s plans to launch a podcast subscription service. The Info experiences at the moment that Apple is “discussing launching a brand new subscription service that might cost individuals to hearken to podcasts,” but it surely’s “unclear when—or whether or not—Apple will launch the brand new service.”
This isn’t the primary time we’ve heard of Apple’s plans to increase its attain within the podcast business. Bloomberg has beforehand reported on Apple’s plans to fund unique content material for Apple Podcasts. In the present day’s report says that Apple is planning a “podcasting subscription service in menace to Spotify.”
The report doesn’t provide many particulars on the service, and it cautions that Apple would possibly scrap the plans altogether.
Apple—lengthy thought of the sleeping big within the podcast area—is waking up. The corporate, which runs essentially the most broadly used podcasting app within the business, is discussing launching a brand new subscription service that might cost individuals to hearken to podcasts, in response to individuals conversant in the matter.
Talks between Apple and manufacturing firms in regards to the new subscription providing are underway, though it’s unclear when—or whether or not—Apple will launch the brand new service. Folks warning that Apple mulls over many concepts for media companies and doesn’t at all times proceed with them.
The Info explains that by “charging for particular person podcasts, Apple might probably provide podcast creators an opportunity to earn more money,” engaging them to decide on Apple Podcasts over competing platforms like Spotify.
The point out of “charging for particular person podcasts” is especially attention-grabbing. The Info broadly states that Apple’s plans are for a “podcasting subscription service,” so it’s unclear how “charging for particular person podcasts” performs right into a subscription service. It’s additionally unclear what kind of content material can be locked behind the subscription paywall.
Previous experiences have indicated that Apple plans to make use of unique podcasts as a option to complement its TV+ originals. If an Apple Podcasts subscription service does debut, it might simply be bundled with different Apple subscription companies by way of Apple One.
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