Shopper Intelligence Analysis Companions (CIRP) launched on Monday its newest iPhone 12 collection gross sales report. The information exhibits the 4 new fashions mixed for 76% of all US iPhone gross sales within the October-November interval. Final 12 months’s iPhone 11 collection accounted for 69% of all iPhone gross sales for a similar interval. The survey was primarily based on 243 US Apple prospects who bought an iPhone proper after the launch of the 12 collection.
As anticipated the iPhone 12 was the very best vendor out of the bunch, commanding 27% of all iPhone gross sales for the interval. That is nonetheless notably behind final 12 months’s iPhone 11 which single-handedly accounted for 39% of all iPhone gross sales for a similar interval.
iPhone 12 mini underperformed in comparison with the opposite three members within the iPhone 12 lineup because it solely managed 6% of gross sales. CIRP means that the now discounted iPhone 11 and XR fashions coupled with the inexpensive and compact iPhone SE 2020 had been the important thing elements within the 12 mini’s restricted client curiosity.