Samsung makes telephones, tablets, watches, and extra, however do you know it additionally makes films? Nicely, type of — in a brand new video selling Exynos processors, the corporate performs at being Pixar by recreating Up in a number of the strangest methods conceivable. And whereas there is no lovable wilderness explorer current, there are numerous musically gifted mutant mascot characters.

The video begins with the traditional Up tropes you understand and love: the shaving cream, the tie cinching, the journey down a staircase. However it shortly takes a flip for bother. The protagonist of Samsung’s Up knockoff is not good ol’ grump Carl Frederickson. As a substitute, he is named John Williams, and he is a current retiree who loves utilizing his Samsung cellphone and strumming his acoustic guitar.

After trying to find post-retirement hobbies on his cellphone (and maybe ingesting quite a few hallucinogenic medication), John is amazed to see an Exynos chip magically come out from his cellphone — full with a cute mini Mewtwo-ish mascot character and all. The magical mutant takes John on a journey of discovery, experimenting with every little thing from deep-sea fishing to climbing a frozen mountain earlier than he lastly realizes what he actually needs to do is play generic acoustic rock along with his new pets.

Exynos simply needs that can assist you take pleasure in your retirement.

He proceeds to do exactly that — and is stunned to search out that his cellphone was live-streaming his efficiency for the world to observe. (In all probability not on Periscope, although.) The video concludes with a gradual fade away from John, who’s most likely fascinated about changing into the subsequent Ed Sheeran or one thing. I am nonetheless a bit of baffled in regards to the last tagline (“within the journey again contained in the cellphone you like”) which feels a bit of half-baked after the surprisingly well-animated footage that precedes it.

That is actually one of many wildest promotional movies I’ve seen this 12 months. Is it secretly getting ready us for a future wherein our smartphone processors will manifest themselves as adorably horrifying cartoon creatures? It’s 2020, so who is aware of.

When you’re within the temper to observe extra questionable selections from large tech, take a look at our listing of the 11 cringiest smartphone advertisements of all time.