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Sony’s new Bravia TVs carry Google TV UI and HDMI 2.1 throughout the board


Sony Bravia XR Z9J Master Series TV CES 2021

  • Sony has introduced its new vary of Bravia 4K and 8K TVs forward of CES 2021.
  • The brand new good TVs characteristic a processor improve, HDMI 2.1 ports, and the brand new Google TV UI.
  • Sony will announce the worth and availability of the TVs within the spring.

Yearly at CES, Sony declares a brand new lineup of TVs that then trickle down by way of the 12 months to completely different markets. That is Sony’s greatest foot ahead and is the agency’s essential set of premium televisions that go head-to-head with rivals from Samsung and LG.

This 12 months, Sony has introduced a bunch of 8K LED, 4K OLED, and 4K LED TVs. Beneath is a breakdown of all of the mannequin numbers and display sizes:

  • Grasp Sequence Z9J: 85-inch, 75-inch 8K LED TVs
  • Grasp Sequence A90J: 83-inch, 65-inch, and 55-inch OLED TVs
  • A80J: 77-inch, 65-inch, and 55-inch OLED 4K TVs
  • X95J: 85-inch, 75-inch, and 65-inch 4K LED TVs
  • X92 and X90J: 100-inch, 75-inch, 65-inch, 55-inch, and 50-inch 4K LED TVs

At their core, all the brand new Bravias include the brand new XR processor. Sony is lastly transferring ahead from the X1 Final that powered its 2019 and 2020 flagships to a brand new “cognitive processor” that guarantees to reinforce picture high quality in real-time by specializing in particular zones in a scene.

Since TV sizes are going up, Sony says our brains don’t see the whole thing of a display and focus as an alternative on components of it the place the motion is occurring. So in a close-up shot, the brand new XR processor will make efforts to ship probably the most practical pores and skin tones. In wider photographs, it’ll deal with completely different components within the scene and improve them to attract viewers in.

Sadly, we received’t get an opportunity to actually see this in motion since CES this 12 months is digital, however Sony TVs are among the greatest out there relating to image high quality and we don’t count on these new flagships to disappoint.

Associated: The very best 65-inch TVs — What are your choices?

The subsequent massive improve comes within the type of HDMI 2.1 capabilities throughout the board. All of the 5 new Bravia XR fashions characteristic 4K 120fps inputs, variable refresh charges, an auto low latency mode for gaming, and e-ARC. These have been beforehand solely obtainable on final 12 months’s X900H 4K LED mannequin.

One other notable addition is that of the brand new Google TV UI. The refreshed Android TV pores and skin is at present solely obtainable on the newest Google Chromecast. Sony’s new Bravia lineup would be the first on the planet to get the Google TV UI, which implies you’ll be able to count on to get personalised content material suggestions, create watchlists, and principally have a extra clever media hub in your lounge in comparison with your present Android TV.

Elsewhere, the brand new Sony TVs all characteristic hands-free Google Assistant like final 12 months, compatibility with good audio system together with Amazon Alexa gadgets, and a brand new Bravia Core streaming service that’ll ship content material from Sony Photos and a few IMAX enhanced films.

Sony will announce pricing and availability of the brand new Bravia XR fashions someday in spring.


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