In line with the Counterpoint Analysis report, the Indian smartphone market clocked the highest-ever shipments in a single quarter. The market recorded 9% YoY progress in 2020 with over 53 million smartphone models shipped in the previous couple of months. Main smartphone manufacturers in India rushed to fill the hole with profitable reductions and gives throughout the festive season to seize the large demand.
Here is a listing of smartphone manufacturers that dominated the Indian smartphone market in 2020.
Samsung: 32% YoY Development
Samsung toppled Xiaomi after a niche of two years. The Korean expertise big turned the main smartphone model in India with 32% YoY progress. The credit score goes to the manufacturers’ efficient provide chain and onerous work put in creating a large product portfolio for Indian shoppers and to achieve again the misplaced market share to the Chinese language smartphone manufacturers.
Samsung now gives a number of collection and dozens of telephones in a number of price-ranges which helped the model overcome Chinese language model’ dominance in India. The Galaxy M, Galaxy A, and the newly launched Galaxy F-series supply feature-packed funds and mid-range smartphones that bought in enormous numbers previously few months.
Nevertheless, the battle has simply began and 2021 will carry a brand new daybreak of low-cost 5G-enabled smartphones. Chinese language manufacturers have already began working in the direction of introducing reasonably priced 5G smartphones and extra will observe within the coming months. Motorola Moto g 5g, Vivo V20 Professional, and the OnePlus Nord are some examples.
What Samsung wants within the coming months is a line-up of mid-range 5G-enabled smartphones to maintain the movement on-going. In any other case, Chinese language manufacturers will as soon as once more take the lead and Samsung will lose the market share within the coming years.
Xiaomi- 4% YoY Decline
Xiaomi populated the Indian market with a number of budgets, mid-range, and even flagship handsets in 2020 and managed to promote them in massive numbers. Nevertheless, regardless of some feature-packed choices, the corporate slipped to the second place for the primary time since 2018 (Third Quarter- Q3). The pandemic triggered restrictions on manufacturing and imports pushed Xiaomi to the second spot with a 4% YoY decline. We consider Xiaomi will rise once more in 2021 to present a troublesome battle to Samsung. The corporate’s Redmi Observe and Redmi collection will create some severe troubles for Samsung’s sub-20k handsets.
If Xiaomi manages to introduce a sub-20K 5G-enabled handset in Q1 2021, the model may have an opportunity to guide the class in India. Importantly, Xiaomi’s most beloved child- Poco has additionally grown as much as turn out to be an impartial model and displayed some spectacular gross sales figures in 2020 (On-line gross sales).
As per IDC India Nationwide Month-to-month Smartphone Tracker, October 2020, Poco broke into the ‘Prime 5 Record of Smartphone Manufacturers’ (by quantity), because of thrilling festive season sale gives and reductions on handsets resembling Poco X2, Poco X3, M2 Professional, Poco M2, and many others. throughout October. POCO was positioned as #4 amongst all smartphone manufacturers in India and we predict the model to scale new heights in 2021.
Vivo- 4% YoY Development
Whereas Xiaomi recorded a 4% YoY decline, Vivo managed to retain the third spot with a 4% YoY progress (Q3 2020). The credit score goes to the manufacturers’ Y-series portfolio that gives pocket-friendly handsets with massive shows and beefier battery cells to supply long-lasting battery life. Additionally, the Vivo V-series smartphones are fairly standard in India for his or her engaging design and best-in-class selfie cameras that attraction to kids, particularly content material creators.
Realme-4% YoY Development
Realme additionally confirmed constructive progress on the finish of 2020. The model grew 4% YoY in Q3 2020, because of its aggressive advertising and feature-packed product-line-up of smartphones and wearables. As per IDC, Realme shipments grew 52% YoY within the mid-tier section, because of the Realme 6 and 7-series units that introduced larger refresh price panels, greater battery models, and better megapixel depend for the rear cameras. Realme mentions that it bought 8.3 million models out of which 6.3 million had been smartphones throughout realme festive days 2020. The model recorded a 20% progress in comparison with the festive season final 12 months. We predict Realme to keep up or safe a greater place within the coming 12 months.
OPPO-30% YoY Development
Curiously, the dad or mum model of Realme slipped to the fifth spot by the top of 2020. Oppo someway misplaced most of its market share to Xiaomi, Vivo, and its sub-brand Realme within the final 4 quarters. Oppo’s present product portfolio lacks segment-leading options and largely appears boring. The model is basically surviving in India because of its robust offline presence and funds choices that concentrate on selfie cameras and design. As per IDC, Oppo’s shipments grew 30% YoY in Q3 2020. The numbers had been largely pushed by good offline gross sales of its A-series handsets resembling A12, A11, A52, A53 (2020), and the F15 to some extent.
Oppo might have bought the Reno 4 Professional in massive numbers however the telephone’s pricing received it into a good spot. We anticipate Oppo to provide you with some aggressive pricing for the upcoming Reno 5 and Reno 5 Professional handsets.