Again when TikTok’s destiny was nonetheless unsure, YouTube debuted its personal quasi-TikTok competitor known as Shorts. It is solely been just a few months since then, however the firm is already experimenting with new methods to get extra viewers watching Shorts, together with probably changing the Chromecast icon within the prime bar of the app.
In a single type of the present take a look at, the Solid button will get faraway from the highest part of the app with a brand new Shorts icon taking its place. One other iteration of the experiment sees the Shorts icon sprouting up within the backside navigation bar the place it kicks the Discover tab up prime, the place it may exchange the Chromecast icon.
That Solid icon within the prime bar might not be lengthy for this world.
Whereas some might query the selection of rearranging an app’s navigation simply to advertise a brand new service, it does make a sure type of sense for YouTube right here: Quick video platforms like TikTok appear to be the recent new factor, and whereas I am certain some individuals discover the Discover tab helpful, I’ve by no means been one in all them. Even the take a look at that switches out the Chromecast icon for Shorts is justifiable — individuals learn about Chromecasting by now, and you do not essentially want the icon seen till you go to observe a particular video.
However is that this actually the most effective transfer for customers? YouTube is not certain, which is why these adjustments are being examined with a restricted group of customers in India whereas the corporate gathers suggestions on the alterations to resolve if it ought to transfer ahead or not with a extra world rollout. For these of us not chosen to take part within the assessments, the brand new Shorts icons are simply an thought — a minimum of for now.