Virtually precisely two years in the past, the YouTube app crossed 5 billion downloads on the Play Retailer. Earlier this yr, we additionally noticed a a lot smaller 50 million milestone hit by the Android TV model of the YouTube app. Each apps have the benefit of coming pre-installed on best suited gadgets, which suggests these accomplishments are owed partially to the success of the OS. Nonetheless, the most recent streaming app to hit a brand new threshold is YouTube Youngsters for Android TV, which now boasts 10 million downloads, and none of them had been pre-installed.
As a refresher, the set up rely is not really consultant of what number of occasions an app has been put in, however as a substitute counts the variety of Google accounts which have been linked to an app, which occurs the primary time an account is energetic when an app is put in or up to date from the Play Retailer. Typically that is helpful for guessing what number of gadgets have been bought and arrange by customers, nevertheless it’s removed from dependable due to the assorted situations the place a single account could also be arrange on many gadgets, or a number of accounts could have been used on a single system.
Maybe essentially the most attention-grabbing takeaway is the relative variety of installs between the 2 Android TV apps. The model designed for kids is at roughly 20% of the set up rely of the pre-installed model, and once more, these are all intentional installs. This would appear to suggest a reasonably substantial portion of households with Android TV gadgets are establishing a minimum of one display for use by younger children.
The set up rely nonetheless is not significantly astonishing, even in comparison with the 100+ million installs of the usual YouTube Youngsters app for telephones; nevertheless it’s strong progress on a platform that has considerably extra competitors from set-top packing containers like Apple TV and Roku, producers personal good platforms like Samsung and LG, and even the sensible actuality that many individuals are nonetheless pleased with their older TVs and have not upgraded but. And naturally, the YouTube TV app can be out there on different platforms like Apple TV, and that quantity clearly is not a part of the Play Retailer rely.